Guide

framing and language

The way you frame an idea can change everything. This guide helps you use positive, empowering language to talk about care experience and shape conversations without falling into harmful stereotypes.
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being an expert

You’ve lived it, now own it. This guide shows you how to use your experience as an expert voice, shaping decisions and leading change.
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storytelling

Stories change minds. This guide helps you share your story in a way that’s powerful, impactful, and leaves your audience thinking differently.
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organising community projects

Got a group with a goal? Learn how to lead, plan, and execute successful community events or movements that bring people together and make a real impact.
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labels and identity

We’re more than labels. This guide explores how identity goes beyond care experience and how to embrace the intersectionality that makes each person unique.
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campaigning & advocacy guide

Want to create change? This guide will show you how to launch a campaign, engage others, and turn your passion into action that gets results.
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leadership

Leadership isn’t about titles; it’s about action. This guide helps you lead with confidence, empowering others while staying true to your values and experiences.
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self-care guide

Making change can be exhausting. This guide will help you look after yourself while looking after others—without burning out.
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presenting guide

Feeling nervous about speaking in front of others? We’ve got you. From nailing your intro to owning the room, this guide is your go-to for presenting with confidence and clarity.
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writing guide

Learn how to craft your words to pack a punch—whether it’s for a blog, an article, or even social media. This guide helps you structure your ideas and make your message clear and compelling.
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Chair of the Board

Neil Macleod

Neil is a Fellow of the Chartered Institute of Management Accountants and spent the majority of his career in manufacturing/Supply Chain spending the early part in large FMCG multi-national organisations, latterly working in  SME’s in the light industrial sector including the last 17 years with a Malaysian Based Private Equity company.

Neil has been lucky enough to have lived and worked outside Scotland, having spent 10  years in Australia, 2 years in France , 5 years in Malaysia , 3 years in Luxembourg and finally Chicago.

He returned to Scotland in 2017 and is currently a Trustee of Scouts Scotland and Honorary Professor at the University of Dundee’s School of Business.