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The Co-Design Hub · Step 3 of 4

Best practice

Three things matter most here: power, access, and the common mistakes that turn co-design into something thinner than it claims to be. The point isn’t to make the work feel heavier. It’s to make the standard clearer.

Be honest about where the power sits

Arnstein’s ‘ladder of participation’ still matters because it asks one simple question: are people shaping decisions, or mostly being invited to comment on them? You don’t have to claim the top rung. Describe where you really are, and be clear about what would move you up.

Top of the ladder · Real power

Partnership, delegated power, citizen control.

People have real say over decisions, money, or both. Not every project gets here, but if you call it co-design, this is the direction it should be heading.

Middle · Tokenism

Placation, consultation, informing.

Where most projects sit. People are asked for their views, but the decision stays somewhere else. Consultation can still be useful. It becomes a problem when it’s described as sharing power.

Bottom · Not taking part at all

Therapy and manipulation.

‘Participation’ is used to win support for a decision already made, manage pushback, or look inclusive. It isn’t designing anything together.

Ask yourself

Where does your work sit right now?

What has already been decided, and who decided it?

Who can still change the direction, budget or scope?

Would the people taking part call this shared decision-making?

What would move the work one rung up?

Which barriers to sharing power are practical, and which are about culture?

If people can’t take part properly, the work might still be efficient. But it isn’t co-design.

Access is part of the design

Access isn’t something you bolt on once the session plan is done. It’s built in from the start. If only people with time, money, confidence and fluent ‘organisation speak’ can take part, you’ve already narrowed who gets to shape the work.

Getting in the room

Step-free venues, accessible toilets, a clear layout, a quiet space, seating that works for different bodies, and enough time to arrive without stress.

Understanding what’s said

Plain language, clear agendas, interpreters where needed, large print or other formats, and no expectation that people will follow professional shorthand.

Money

Pay people for their time and expertise, sort travel and childcare properly, and make sure taking part never costs anyone anything.

Different ways of thinking and sensing

Predictable pacing, regular breaks, more than one way to contribute, and sessions that don’t depend on one way of communicating.

Feeling safe

Trauma-aware facilitation, content warnings when needed, no pressure to share personal stories, and a clear plan for support if difficult things come up.

The practical stuff

Realistic timings, information sent in advance, online and in-person options where useful, and follow-up that helps people stay involved.

Where co-design usually goes wrong

Weak co-design tends to follow a familiar pattern. These are the mistakes worth spotting early, before they become part of how the project works.

Token involvement

People are there for the photo, not for their influence.

Instead: involve people early enough to shape the problem, the options and the decisions.

Expecting free labour

People are asked for their expertise without fair pay or support.

Instead: budget for payment, expenses and practical support from the start.

Taking without giving back

Stories are collected, but the work gives little back and changes little.

Instead: show what changed, credit people’s contribution, and stay in touch after the session.

Ignoring power

Everyone in the room is treated as equal when confidence, language, status and authority clearly aren’t.

Instead: name the power in the room and design the session to reduce its effect.

Making it complicated

Frameworks and jargon get more attention than the problem people are trying to solve.

Instead: keep methods in proportion and explain them in plain language.

The decision’s already made

It’s called co-design after the most important choices have already been fixed.

Instead: be upfront about the limits, and only promise influence where it’s real.

Rushing trust

The process jumps to outputs before relationships and confidence have had time to form.

Instead: build in enough time for trust, reflection and changes.

No follow-through

The session ends and nobody hears anything again.

Instead: share back quickly, explain next steps, and come back when decisions are made.